The Butterfly Effect TEDinArabic Branding (2023)
Our visual identity for TEDinArabic 2023 draws inspiration from the profound words of Mahmoud Darwish: "The butterfly effect cannot be seen. The butterfly effect endures." The subtlety of this concept holds immense power, creating a poetic resonance that influences its surroundings.
Visual Identity: We created the dynamic essence of the butterfly effect, translating it into a visually captivating identity. Our custom lettering strikes a balance between boldness and elegance, mirroring the delicate yet rooted nature of the butterfly's impact.
Color Palette and Patterns: We picked colors inspired by Qatar's butterflies—bright yellow like Colias croceus and calm blue like Junonia. These colors flow through our designs online and offline, with delicate butterfly patterns adding movement and poetry.
GRAPHICS & VISUALS: Nadine Ghannoum | Joud Toamah | Kinda Ghannoum
LOGO DESIGN: Kinda Ghannoum
MOTION DESIGN: Nadine Ghannoum
PRODUCTION TEAM: Qatar Foundation
EVENT PHOTOS: Gilberto Tadday | TED
ORGANIZERS: TED | Qatar Foundation | March 18-19, 2023, Doha, Qatar
More information.
Our visual identity for TEDinArabic 2023 draws inspiration from the profound words of Mahmoud Darwish: "The butterfly effect cannot be seen. The butterfly effect endures." The subtlety of this concept holds immense power, creating a poetic resonance that influences its surroundings.
Visual Identity: We created the dynamic essence of the butterfly effect, translating it into a visually captivating identity. Our custom lettering strikes a balance between boldness and elegance, mirroring the delicate yet rooted nature of the butterfly's impact.
Color Palette and Patterns: We picked colors inspired by Qatar's butterflies—bright yellow like Colias croceus and calm blue like Junonia. These colors flow through our designs online and offline, with delicate butterfly patterns adding movement and poetry.
GRAPHICS & VISUALS: Nadine Ghannoum | Joud Toamah | Kinda Ghannoum
LOGO DESIGN: Kinda Ghannoum
MOTION DESIGN: Nadine Ghannoum
PRODUCTION TEAM: Qatar Foundation
EVENT PHOTOS: Gilberto Tadday | TED
ORGANIZERS: TED | Qatar Foundation | March 18-19, 2023, Doha, Qatar
More information.
